There is something about having a nice tin, either to be given a tin or select a tin when out buying a product. Tins feel right, ooze quality and seep of something gourmet. Even an empty tin has the potential to either tell a story of its past journey or awake the opportunity for something in the future.
Twisting that lid off to reveal the initial inner lid is a delight, this could be breaking the seal on a tube of Pringles, plunging a knife into a Nutella jar to release the power of chocolate, or what about that wonderful coffee aroma that hits you smack in the face as you lift the tin towards your nose and with a huge inhale allow the flavour and character to fill your head – boom !!!
The smell of something can sometimes be better than how it tastes, but not in this case I can assure you, and it taste as good as it smells, especially as its one of your own coffees.
Our wonderful and growing customers have been on at us to provide them with something they can offer to their customers, so they can enjoy the coffee experience at home. Finally, we have succumbed and rolled these out!
Not being content with the usual packets, foils, pouches and zip-locks in desperation I opted for a night cap as I pondered, this pondering was in the form of Whisky and as I ransacked the drinks cupboard I came across a tin containing my inspiration, a bottle of Royal Lochnagar 12-year-old single malt whisky. After a couple of wee drams, a daft drawing of a screw lid and ring pull the Hessian tin was conceived. A dark tin with a screw down lid and an initial ring pull to allow the freshly roasted coffee to be at its best until opened with those wonderful flavours and aromas being released.
Having 5 popular coffee brands under our umbrella we selected just 2 to launch into tins initially for our customers and for the retail sector. Our Bourbon Select is 100% Arabica, produced 1400m above sea level at the Monte Sion farm in El Salvador Fully washed pure Bourbon varietal and harvested only for a brief period between December and February. The washed process allows natural sweetness and floral notes to develop and once roasted gives wonderful complex flavour with notes of caramel, chocolate, almond citrus fruit. Not just all this, its Rainforest Alliance Certified and picked up Great Taste Award at the end of 2017. To complement the Bourbon Select we have selected Espresso No 1. Once again, an 100% Arabica blend with equal components from Brazil, Honduras, and the African Congo giving this a fruit and nut taste with notes of citrus flavours. Not too bitter, not too acidic, smooth flavours and medium / medium dark body. Great for people just getting started on their relationship with coffee. Grown at altitude by small holdings, the addition of the Honduras blends the flavour and balances acidity for an all-round profile.
Both the brands are packaged in 250g Tins and available as either wholebean or as pre-ground for Cafetiere / filter use.
Delighted we were coerced into offering these and chuffed they are on the shelves within Bishops Stortford Eat17 Spa’s as well as in coffee shops and cafés nationally.